COMMERCIAL PRODUCT JINGLES
Does this sound familiar? It’s the middle of the day, you’re at work, you’ve long since eaten lunch, and nothing out of the ordinary is happening. Then, all of a sudden, you hear a voice in your head singing “bah-da-ba-ba-bah, I’m lovin’ it” over and over, and it won’t go away. And now you’re craving French fries. That’s what a good jingle does; it gets in your head and won’t leave.
A jingle is a radio or TV advertising slogan set to a (hopefully) memorable melody. Jingles are written explicitly about a product — they can be original works designed to describe a product or service, or to help consumers remember information about a product. As long as the slogan is instantly catchy — and hard to forget — there’s almost no limit to what we can say in a jingle. It can be a slogan, a phone number, a radio or TV station’s call letters, a business’s name or even the benefits of a certain product. Click below to start the process of getting your very own jingle that will worm its way into the psyche of your customers.